4 Easy KPIs To Focus On To Track Your SEO

Search engine optimization is absolutely incomplete if you fail to monitor and track its results. Several affordable small business SEO services in Chicago believe that assessment and measurement of search engine optimization results becomes even more important in the present context. Look around you and you will be able to spot numerous examples of enterprises and businesses trying to revive their finances and market standing from scratch. The pandemic has hit everyone quite badly.

This makes monitoring and assessing your SEO results very critical and essential. We know that technical setup and content are extremely important to the success of your SEO strategy. Linking to other authoritative websites and improving your content with the passage of time are also very important approaches that you should include in your overall game. Your effort to highlight and promote your business is not going to end with positive figures depicting more organic traffic inflow. You will have to constantly keep your users engaged and entertained if you want to hold onto the position of a market leader.

But how are you going to identify the key performance indicators of your SEO strategy? Following are 4 such indicators given by the most reputable Chicago SEO experts that you should be aware of if you want to monitor your SEO results.

• Organic Traffic Growth

Your organic traffic growth is the number of users you are able to attract to your landing page and website through only white hat SEO practices. This is not going to include any pay per click advertisements and similar promotional activities that you perform in addition to SEO.

• Keyword Ranking

In order to ascertain your keyword ranking and how your website is fairing on the most used search terms and popular keywords, you may use tools such as Site Explorer, Rank Tracker and Keywords Explorer. You can easily track the progress of up to 10,000 keywords with these tools and get useful data about all your top ranking pages from any particular keyword you target.

• Conversion

It applies largely to your PPC campaigns. However, some of these indicators can also be used to assess the conversion rate resulting out of your organic search engine optimization practices. Ideally, even a 5% or 10% conversion rate is also good. Breaking into the top 10% is a very desirable conversion rate but there are several advertisers online that are converting at rates that are twice or thrice the global average.

• Average Time Spent And Bounce Rate

What is the average time that a regular user spends on your website? If your website takes more than 3 seconds to load up, your user is going to switch to your competitor. This is a very critical key component that helps you assess the success of your SEO strategy. The lower your bounce rate is the more successful your SEO will be.